Abundance Strategies Manager
Abundance Strategies is a full-service development consulting firm dedicated to providing strategic guidance to progressive organizations to support their growth and sustainability. Our work focuses on creating …
Abundance Strategies is a full-service development consulting firm dedicated to providing strategic guidance to progressive organizations to support their growth and sustainability. Our work focuses on creating …
Abundance Strategies’ Fundraising Fellowship trains, mentors, and supports the next generation of fundraising professionals. We believe that increasing the diversity of the pipeline of fundraisers and supporting …

Faith Florez joined Abundance Strategies as an Associate in September 2025.
Faith brings her passion for mission-driven work and a strong background in public service to the role. While working in the office of Senator Adam Schiff, Faith managed operations, supported constituent services, and conducted research for the agriculture and health policy portfolios. She has also held roles in academia, building a foundation in research and strategic communications that continues to inform her work. At Abundance, Faith supports mission-driven clients by blending her passion for advocacy with a belief in the power of storytelling to mobilize communities and drive lasting impact for progressive organizations.
A proud native of California’s Central Valley, Faith earned her bachelor’s degree from the University of Southern California in 2022 and her master’s in literature from Columbia University. In her free time, she enjoys traveling, watching horror movies, and playing pickleball with her partner.

Ari brings over 25 years of professional experience in strategy, finance and operations, and almost 20 years of consulting expertise. His background spans both the progressive non-profit and for-profit spaces; his expertise lies in marrying business best practices with non-profit culture and mission focus. Recent projects include: guiding an environmental fundraising platform through a major full tech and data stack replacement; supporting a progressive tech company through early stage growth; assisting a solar non-profit with three executive team hires.
Ari has a B.A. in French from Colgate University, and an M.A. in Political Science and an M.B.A. both from the University of Chicago. Born in Kansas, and raised in Canada, Ari has called D.C. home for over 20 years.

Sage Skaar joined Abundance Strategies as an Associate in February 2025.
With a nonprofit development background cultivated at organizations including Friends of the Earth and Reproductive Freedom for All, Sage supported client-side political projects at The Campaign Workshop in 2024 before joining the Abundance team. As an Associate, Sage leverages her research and development communications experience in support of Abundance’s mission-driven clients, centering meaningful relationship-building and engaging storytelling in her work.
Sage holds a B.A. in English with a minor in Art History. Born and raised in southern California, she enjoys crafting, reading, and spending time outdoors with friends and horses.

Carla Hardy is a Manager at Abundance Strategies. She joined the team in January 2025.
Previously, Carla was an analyst at HIT Strategies where she specialized in public opinion research on reproductive rights, public safety, democracy, and LGBTQ rights. Her research centered the voices of voters of color, young voters, and women. During her time at HIT, she worked to help pass NY Prop 1, codifying equal rights on the basis of sex, gender, disability status, and nation of origin into the New York State Constitution. Before working at HIT, she was a field organizer for the Human Rights Campaign during the 2020 election cycle.
Carla graduated from UNC Chapel Hill with a major in Public Policy where she was heavily involved in student theatre. Originally from Kitty Hawk, North Carolina, Carla now calls DC home now. In her free time, Carla enjoys social running, knitting, going to the movies, and throwing dinner parties.

Emily Gayton is a Director at Abundance Strategies, supporting clients’ fundraising strategies through systems management, prospecting, event coordination and more.
Before joining Abundance Strategies in 2022, Emily completed several internships in the progressive nonprofit space, with special attention to work in press freedom, natural resources, and racial equity spaces.
A western New Yorker and Ohio University alumna, Emily enjoyed the diverse curricula of OU’s journalism program and valued experiential learning opportunities including study-away programs in Ireland and Washington D.C. Emily spends her free time baking, listening to pop culture podcasts, and planning her next trip.

Alana Petett joined the Abundance Strategies team in April of 2022 as a Manager.
Prior to Abundance, Alana worked as a Digital Advertising Strategist at Middle Seat Digital. There she developed impactful digital campaigns for progressive clients — including MoveOn, AFL-CIO, Indivisible, and Common Defense — helping to raise more than $1.2 million dollars during the 2020 election cycle. Before Middle Seat, Alana ran the intern program at EMILY’s List, and coordinated social justice educational programming at the Lower Eastside Girls Club of New York.
Alana holds a B.A. in Women’s, Gender, and Sexuality Studies from Barnard College of Columbia University. During her time at Barnard, Alana interned at Planned Parenthood and got her start in fundraising as a student caller for the Columbia University Annual Fund. She was also involved in student organizing for an increased national minimum wage (Fight for $15) and served for two years as the President of Take Back the Night, Columbia’s oldest anti-sexual violence organization.
A proud native of the DMV, Alana grew up in southern Maryland. In her free time, she enjoys exploring D.C. with her loved ones, traveling, testing out new recipes, and reading Black feminist literature.

Jennifer Williams is a Development professional with 18 years of fundraising and political experience on political campaigns and for several progressive advocacy organizations.
Prior to joining Abundance Strategies, she was the Sr. Deputy Director of Development- Individual Giving at Color Of Change, the nation’s largest online racial justice organization.
Prior to joining Color Of Change, Jennifer was the National Director of Development at Every Voice where she used her experience on political campaigns and other organizations to build an individual donor program and developed an entirely new departmental structure and a strong operational plan to support the overall fundraising for the organization.
Jennifer also ran the federal PAC’s at both Sierra Club and Planned Parenthood Action Fund, and before that she spent 4 years at EMILY’s List on the Development Team. During her time there she was promoted to the Acting Director of Major Gifts, provided high-level support to the major gifts fundraisers across the country, managed a team in-house, trained campaign fundraisers, helped to set up fundraising shops for campaigns on the ground, as well as planned and executed national events.
Jennifer received her B.A. from Drake University. She is a St. Louis, MO native and currently resides in the Petworth neighborhood of Washington, DC.
Abundance Strategies can provide training to all staff, board, development teams and/or senior leadership to help organizations shift to a fundraising culture and to help them execute on their development plans. Trainings that Abundance offers:
Abundance Strategies can review current marketing materials and positioning to provide guidance on the best approach for making a compelling fundraising argument for donors. Abundance Strategies can develop donor-facing materials and assist with the creation of a full complement of marketing materials.
Abundance Strategies can help your organization identify the potential of and utilize events as fundraising and cultivation tools, as well as help ensure that your events provide enough return on investment. Virtual webinars that showcase key programs or impact are critical to moving fundraising forward. Abundance is able to add capacity to organizations hosting these events, providing clients the opportunity to communicate with prospects and donors at scale.
Review needs of the organization, make recommendations on appropriate database/CRM systems and assist with development and implementation.
Abundance Strategies will develop new processes, protocols and procedures including development department metrics, prospect tracking, call-time management, event checklists, email templates, stewardship processes, donor outreach and communication tracking, grant proposals and reports, donor levels and benefits, and acknowledgements.
We review existing staff positions and make recommendations on roles and capacity needed. While we are not a search firm, we can develop job descriptions, help with distribution, interview candidates, and provide training.
Abundance Strategies will review the current efforts and capacity of organizational boards and make recommendations for increasing their impact by growing current member involvement, identifying additional members and building capacity through training or guidance on board roles in development.
We provide direction and capacity support for implementing the development plan. Abundance Strategies ensures progress is made on donor outreach, stewardship, and other activities, tracking the above against goals and ensuring appropriate follow-up. Abundance works closely with organizations to ensure systems are in place to move forward with programs, that benchmarks are met, and progress is made towards fundraising goals. Depending on capacity, Abundance is able to meet practical fundraising needs including drafting outreach emails, building stakeholder updates, planning virtual and in-person events, grant writing, and supporting the hiring process for development staff as needed.
Abundance provides day-to-day strategic advice and counsel on outreach to donors/prospects, prospect meetings, individual asks, stewardship and cultivation efforts, events, staffing and other activities related to fundraising. We also offer coaching on building a fundraising culture throughout the organization and on cultivating strong relationships with supporters and stakeholders.
Critical to growth is the quality and potential of an organization’s donor and prospect list. Abundance Strategies will assess and determine the financial capacity and potential for renewals, upgrades, and new donors. Additionally, we can work with your organization to identify additional prospects and develop strategies for increasing your prospect pipeline. Finally, we can conduct research on top prospects and build the capacity of your organization to do prospect research.
The mini plan provides a less intensive review, making recommendations and setting priorities for organizations that are looking to get started quickly and are not looking for significant changes or shifts in their fundraising strategy. The mini plan contains a revenue section including an overview and snapshot of expected/planned revenue through next two years, a key findings section highlighting major themes unveiled during our review, and recommendations for future fundraising efforts. When feasible, we include a prospect list to help inform next steps.
Abundance Strategies creates comprehensive development plans by assessing current practices, gathering and analyzing relevant information and data, interviewing key stakeholders, and identifying potential for growth in fundraising channels (i.e. institutions, major gifts, events, and grassroots). Development plans include findings from interviews, detailed donor and prospect lists, and explore staff, board, and system capacity for implementing fundraising programs. Plans are reality-based, using an organization’s real data to inform a detailed, comprehensive approach that is immediately implementable.

Annabel Snidow joined Abundance Strategies in September 2023.
Annabel grew up in Denver, CO., and attended Northeastern University. She graduated magna cum laude with a BA in Political Science and received her MS in Security & Resilience Studies a year later. She taught a comprehensive health education curriculum to Boston Public School students for five years and was nominated to be a Women Who Empower Ambassador. She also spent semesters studying in Tokyo and Berlin.
During college, she worked at Aids Action Committee supporting their houseless clients navigate affordable housing and helping run their needle and injection materials exchange program. She also worked at athenahealth at the peak of COVID to support providers.
Since graduating, she worked at a bio-security PAC that helped elect some of the most progressive new members of Congress and as a fellow at Bloomberg Beta.
Annabel loves stinky cheese, her kindle, and capital bikeshare.

Ola Mohamed joined Abundance Strategies in January 2024 as an Associate. She will provide research and support to current and new clients.
Ola graduated from the University of Virginia, with a B.A. in Government. Throughout her undergraduate career, she was engaged with the university, the Charlottesville community, and the UVA student body, through various cultural and political organizations. She was a Communications Intern with Resilience Education and began fundraising as a Student Fundraiser for UVA’s Cavalier Connect.
Born and raised in Khartoum, Sudan, Ola is fluent in Arabic and relocated to northern Virginia in 2011. Her life experiences shaped her passion for travel and new cultures.
In her free time, Ola enjoys revisiting her favorite literary works, from the novels of Tayeb Salih to the essays of bell hooks, and the sonnets of Pablo Neruda. Ola also loves trying new foods and exploring DC’s vibrant art and music scene.

Reed joined the Abundance team in 2021. He works with non-profits, advocacy organizations, and donor networks focused on issues such as new media, democracy, climate, and Democratic politics. Reed works closely with clients on strategic fundraising plans and approaches for institutional and individual major donors, systems and project management, prospect research, and event planning.
Reed worked on Mark Kelly’s successful 2020 Senate campaign, coordinating in-person and virtual fundraising events and meetings. After the campaign, he fundraised for Democratic Representatives on Capitol Hill.
Reed graduated from William & Mary. He lives in DC but spends as much time as he can in northern Michigan.

Jennifer Linn joined Abundance Strategies in 2019 to manage GiveGreen, which offers donors a powerful, strategic way to work together as a community to elect environmental champions and accelerate action on climate change. It is a collaborative effort between three of the environmental movement’s largest and most influential organizations: LCV Victory Fund, NextGen America, and NRDC Action Fund PAC. Jennifer is responsible for overseeing the day to day management of the program, and works with the partner organizations to make sure strategic political and fundraising goals are met. She ensures the GiveGreen website is functional and current, and supports the communications, marketing and outreach efforts of the partner organizations.
Jennifer brings with her more than a decade of campaign experience, working on dozens of successful candidate, ballot initiative and independent expenditure campaigns across the country in over 30 states. Most recently, Jennifer worked to fix our broken campaign finance system, both as the deputy political director at End Citizens United, where she helped elect campaign finance reform champions to the U.S. House, and as National Campaigns Director at Every Voice, where she coordinated campaigns at the state and local level to pass small donor public financing laws to lift up the voices of everyday people.
Jennifer is a proud Minnesota native and an avid nature lover, seeking every opportunity to hike, camp, or visit her home state’s beloved Boundary Waters Canoe Area Wilderness. She graduated from the University of St. Thomas with a B.A. in political science. She resides in Hyattsville with her husband, step-children, dog and three cats.

Rebecca (Becca) has been a fundraiser and donor advisor for several progressive organizations since 2005. While Becca enjoys working with a broad range of our clients at Abundance Strategies, she has a particular passion for protecting our democracy and ensuring all Americans have equitable access to political participation.
Prior to joining the Abundance Team, Becca was the Development Director of America Votes, the coordination hub of the progressive community. Before this role, she was the Director of Partner Services at the Democracy Alliance, where she was responsible for executing the strategic plan to grow and expand the Alliance Partnership and advised DA Partners on their philanthropic giving. Becca spent five years in the Development Department at EMILY’s List where she created and launched EMpower, EMILY’s List first ever membership program for young professionals. Becca also served on the events team and as Major Gifts Manager, overseeing fundraising staff, planning annual conferences, and organizing the 20th and 25th anniversary celebrations at EMILY’s List.
Becca’s first foray into politics came in the office of Senator Carl Levin (D-Mich), and she worked on campaigns in Michigan, California, New Hampshire, Pennsylvania, Ohio, Florida, North Carolina, Virginia, and Texas before settling in Washington in 2005. A proud Detroit native, Becca received her B.A. from Denison University with a double major in Political Science and Communication. Becca and husband David are proud parents of three young daughters, Milly, Lulu and Liesel.

Kathryn Greenberg is the Principal of Abundance Strategies, previously KG Consulting, a firm dedicated to providing strategic fundraising guidance. She has worked with dozens of the most exciting, diverse and high impact organizations in the progressive movement on issues from climate change to economic policy to media to democracy. They have helped their clients raise millions through major gifts, foundation relations, events, and other fundraising programs.
Kathryn is a seasoned professional who brings a career of development experience to every client. Primary areas of focus include strategic development planning, organizational fundraising processes, project management, public-private partnerships, and positioning the organization for optimal fundraising outcomes.
Kathryn was most recently the Senior Vice President at the Democracy Alliance where she oversaw the strategy to grow the membership, managed all membership efforts and activities, and stewarded over $25M per year in resources for progressive organizations. Prior to her work at the Democracy Alliance, Kathryn was the Director of Development and External Affairs at the Center on Budget and Policy Priorities. She lives in Washington, DC with her husband and two children.